Video production equipment that really works for you

Every video stands on three pillars: image, sound and light. If one falls, the feeling of the whole falls.

Therefore, it is wise to choose equipment that is reliable, fast, and suitable for your recording style.

Camera

Choose a camera that gives you good autofocus, a stable image, and beautiful color.

For social media, 4K is more than enough.

If you already have a hybrid photo video body, you're safe.

I prefer to work with a camera that has good dual native ISO and clean colors right out of the box.

For many projects, the LUMIX S5II is a great example, which works beautifully with the 24-70mm lens.

It is important that the camera reacts quickly and that you know the menus by heart.

Lenses

The 24 70mm zoom covers almost everything from interviews to product.

35mm prime lens for a natural look and beautiful blur.

Macro for product details when you sell texture and feel.

For sports and events, 70-200 mm is also good.

Don't go for exotics, instead get glass that is reliable and sharp.

Sound

The sound makes a professional impression.

Lavalier microphone for speeches and interviews.

Shotgun microphone close to the speaker for a cleaner tone.

A recorder or wireless system so you don't have to rely on a camera.

Always check the monitoring with headphones.

If you're recording in an echo chamber, add soft surfaces or bring a small portable curtain.

Lights

Good lighting is trick number one.

Two LED panels and one larger softbox solve most situations.

Use one main source, one fill, and optionally an edge light to separate it from the background.

Bring a small light for the details of the flower shelves and wallpaper.

The color temperature should be consistent throughout the entire frame.

Stabilization and support

Reliable tripod for interviews and product clipping.

A gimbal for moving shots that stops your finger from sliding on the phone.

Monopod for quick work at events.

If you're shooting handheld, learn to breathe and make short body movements to keep the image steady.

Filters and little helpers

ND filter for working in the sun and with open apertures.

Transparent protective filter for the lens.

White color card for quick white balance.

Cable pliers and Velcro.

Microfiber cloth for cleaning glasses.

Battery and backup cards

Always have at least three cards and at least three batteries.

Follow the three two one rule.

Three copies of data, two on different media, one off-site.

In the field, copy to a laptop and an external SSD on the same day.

When you return, make an archive on the main disk and on the backup copy.

Laptop and post-production

A laptop with enough RAM and an SSD to make assembly a breeze.

An external monitor helps with colors and precise cutting.

Edit your project template, folders and naming so you don't waste time.

For colors, use basic LUTs only as a starting point and then adjust manually.

Clean up the noise and level the volume so the picture can be even more beautiful.

Organization on set

A backpack or bag with dividers to keep everything in its place

Checklist before going to the field

Camera and lenses

Cards and batteries

Microphones and cables

Lights and stands

Filters and cleaners

Power bank and extension cords

On location, start with the sound, then set up the main light and only then frame.

Three practical kits depending on the purpose

Social kit for rapid production

Compact camera zoom 24 70 mm lavalier microphone small LED panel portable gimbal

Ideal for TikTok Reels and short ads

Interview and corporate kit

Long-lasting camera two lights with softbox tripod lavalier and shotgun recorder card for white color

Clean and reliable for team and service presentations

Product and mini studio kit

Camera with macro option, constant LED lights, diffusion reflectors, ND filter, tripods, background

For precise close-up shots and b roll that sells texture

How to get the most out of your equipment

The first five seconds should be the best shot.

Shoot vertically when targeting social media and add subtitles

Change personnel quickly and show the result before explaining the process

Record the sound as close to your mouth as possible.

Place the lights so that the face is alive but without a harsh glow.

Conclusion

Good equipment is like a tool for the right idea.

You don't need everything, you need the right pieces that together make a beautiful story.

If you want, I can prepare a list of equipment for you based on your budget and the projects you are filming.

I can also make a shopping cart and backup plan

Tell me what you're shooting and how much you're willing to invest, and I'll put together a kit that will serve you for a long time.